PROJECT OVERVIEW
A new generation of investors are seeking to learn how cryptocurrency works, operates, and how they should invest in it. Zenvst offers investors a crypto-central hub that helps them to safely invest their spare change into a diversified portfolio and stay up to date on cryptocurrency news.
Our goal was to create a mobile app experience to allow users to easily set up their diversified portfolio and make investing as stress-free as possible.
THE CHALLENGE
There are a lot of steps needed in order to make an initial investment and for some, it can be a complicated process. User's must create a Coinbase account or link to their existing account, link to a bank or card, set a portfolio allocation, and decide what type of investment they want to make.
I needed to create a setup experience that was clear and simple. In addition, I needed to provide an intuitive way to educate the first-time crypto investors on the basic knowledge of the leading cryptocurrencies to allow them to invest confidently.
USER RESEARCH
To design an effective experience, I started researching the needs and habits of our potential users. After speaking to people who have already invested in cryptocurrencies or were curious about investing in cryptocurrency, I gained pockets of insight that assisted me with the design process.
I came up with questions to refer back to while wireframing:
How do I make a cumbersome setup experience as painless as possible?
How might I quickly educate first-time crypto investors on the main currencies?
How might I help users stay up to date on cryptocurrency news?
THE SOLUTION
1) Onboarding
Since the setup experience needed to be as simple as possible, I visually demonstrated the setup process in the initial onboarding so they could get a feel for how the app function before they signed up.
2) 5 Step Registration
Once user adds their basic information, everything becomes personalized and a completion bar appears to let them know where they are in the process. I created key visuals, step-by-step instructions, educational pop-ups, and a congratulations toast upon registration completion.
3) Educational Discoveries
Zenvst isn’t just for the crypto experts, and many of its target customers have a basic knowledge of cryptocurrency. For this target, browsing latest news stories was essential. I decided not only to have the home screen show their account balance and scheduled investments, but have a discoverable news feature scraping from major cryptocurrency blogs and news sources.
Wireframing
Final Design
ONBOARDING
5 STEP REGISTRATION
DIVERSIFIED PORTFOLIO
EDUCATIONAL DISCOVERIES
Website
The main goal of the website was to direct users to download the app. In addition, we wanted to demonstrate how Zenvst worked and explain why it is credible and secure.
REFLECTION
Before working on this project, I was completely unaware of how the crypto market worked. As I was brought on as the sole designer, I was really sold on their mission to make crypto investing as painless and peaceful as possible for the average Joe (like me).
There were difficulties working on this project as well. Because I was working completely remote, our team had to communicate via Slack, UberConference and everything had to be meticulously organized in InVision for an effective dev handoff.
This project was a great opportunity for me to improve on my attention to detail in Sketch and InVision. It was exciting to be involved in a startup that is changing the game for this new generation of investors.